The question of designating a media relations contact for a high-profile testamentary trust is increasingly relevant, particularly as wealth and public profiles intersect. While a testamentary trust – created through a will and taking effect after death – traditionally operates in private, the reality is that trusts involving public figures or substantial assets often attract media attention. Designating a contact isn’t explicitly covered in trust law, but it’s a proactive step that can manage information flow and protect the interests of the beneficiaries and the trust itself. The trustee has a fiduciary duty to act in the best interests of the beneficiaries, which increasingly includes managing public perception and potential reputational risks, and appointing a media contact can be a crucial part of that duty. Approximately 65% of high-net-worth individuals express concerns about media intrusion into their family’s affairs, highlighting the need for a strategic communications plan.
What are the legal considerations for communicating about a trust?
Legally, the trustee’s primary obligation is to confidentiality and adhering to the terms of the trust document. However, complete silence isn’t always feasible or desirable. The trustee must balance privacy with the potential need to correct misinformation or address public scrutiny. A well-drafted trust document *can* include provisions addressing media inquiries, outlining who is authorized to speak on behalf of the trust and the scope of permissible disclosures. For example, a trust might authorize the release of information confirming the existence of the trust and its general purpose, without divulging specific asset details or beneficiary information. Failure to adequately manage communications can lead to legal challenges, particularly if inaccurate information damages the reputation of beneficiaries or the trust itself. It’s estimated that disputes over trust administration, often fueled by public misinformation, account for over 30% of probate litigation cases.
Should the trustee or a separate individual handle media relations?
While the trustee *could* handle media relations, it’s generally advisable to designate a separate individual or firm with expertise in public relations and crisis communication. Trustees often lack the skills and time required to effectively manage media inquiries, and their primary focus should remain on administering the trust assets responsibly. A dedicated media contact can act as a buffer between the trust and the media, ensuring that all communications are accurate, consistent, and aligned with the beneficiaries’ wishes. This individual can also proactively monitor media coverage, identify potential issues, and develop strategies to address them. “A proactive approach to media relations is far more effective than simply reacting to inquiries,” explains Steve Bliss, an Escondido estate planning attorney. “It allows you to control the narrative and protect the interests of those you represent.”
I once knew a family whose patriarch left a significant fortune in a testamentary trust, but failed to anticipate the inevitable media frenzy.
His passing sparked immediate interest, fueled by rumors about the size of his estate and the beneficiaries. News outlets aggressively sought information, and inaccurate reports began circulating, painting the family in a negative light. The trustee, overwhelmed and lacking communications experience, struggled to respond effectively. The situation escalated, leading to public disputes among family members and significant emotional distress. Eventually, they had to hire a crisis management firm at a substantial cost to contain the damage. It was a painful lesson in the importance of proactive communication planning. The ensuing legal battles, stemming from the negative press, ended up eroding a significant portion of the trust assets.
Thankfully, a different family recently faced a similar situation but navigated it much more successfully.
The patriarch, anticipating potential media interest, had included a clause in his trust designating his long-time publicist as the media contact. Upon his passing, the publicist immediately issued a press release confirming the existence of the trust and outlining the family’s desire for privacy. She then proactively responded to media inquiries, providing accurate information and deflecting sensationalism. She strategically shared uplifting stories about the patriarch’s philanthropic work, shifting the narrative from financial details to his positive contributions. By controlling the message and maintaining a transparent approach, the family successfully shielded themselves from unwanted publicity and preserved the integrity of the trust. As Steve Bliss often advises, “A little preparation can save a lot of heartache – and legal fees – down the road.” This family’s experience demonstrates that designating a media relations contact isn’t just about managing publicity; it’s about protecting the legacy of the trust and the well-being of the beneficiaries.
<\strong>
About Steve Bliss at Escondido Probate Law:
Escondido Probate Law is an experienced probate attorney. The probate process has many steps in in probate proceedings. Beside Probate, estate planning and trust administration is offered at Escondido Probate Law. Our probate attorney will probate the estate. Attorney probate at Escondido Probate Law. A formal probate is required to administer the estate. The probate court may offer an unsupervised probate get a probate attorney. Escondido Probate law will petition to open probate for you. Don’t go through a costly probate call Escondido Probate Attorney Today. Call for estate planning, wills and trusts, probate too. Escondido Probate Law is a great estate lawyer. Affordable Legal Services.
My skills are as follows:
● Probate Law: Efficiently navigate the court process.
● Estate Planning Law: Minimize taxes & distribute assets smoothly.
● Trust Law: Protect your legacy & loved ones with wills & trusts.
● Bankruptcy Law: Knowledgeable guidance helping clients regain financial stability.
● Compassionate & client-focused. We explain things clearly.
● Free consultation.
Services Offered:
estate planning
living trust
revocable living trust
family trust
wills
banckruptcy attorney
Map To Steve Bliss Law in Temecula:
https://maps.app.goo.gl/oKQi5hQwZ26gkzpe9
>
Address:
Escondido Probate Law720 N Broadway #107, Escondido, CA 92025
(760)884-4044
Feel free to ask Attorney Steve Bliss about: “What happens to my social media and online accounts when I die?” Or “What is summary probate and when does it apply?” or “Does a living trust affect my mortgage or homeownership? and even: “Will my employer find out I filed for bankruptcy?” or any other related questions that you may have about his estate planning, probate, and banckruptcy law practice.